Everybody knows how a barcode looks like. They are just a series of vertical lines with different thickness which together form a rectangle and have a number below. But, do they have to be that boring? The answer is no.
As long as the scanners can read them, they can look more creative as a Japanese company realized. They work with manufacturers of barcode labels to create innovative and eye catching barcodes.
This is another way to call buyer’s attention and nowadays it is very used in Japanese products and surely will be used in other countries as well.
Barcode Art From Japan: Black & White CAN Get Along!